Browsing through the official photos of the annual BRICS summit in the Russian city of Kazan last month yields intriguing surprises. In several of them, Russian President Vladimir Putin holds a mock-up banknote featuring the flags of the five core BRICS countries—Brazil, Russia, India, China, and South Africa. Looking at the pictures, one could be forgiven for assuming that the BRICS had just launched a common currency. This is exactly what Moscow would like the world to think as part of its bid to demonstrate that Russia is far from isolated on the global scene.

To the Kremlin’s chagrin, however, things did not go according to plan in Kazan. No BRICS currency was launched, and the official captions to Putin’s pictures do not even mention the banknote. The Kremlin also failed in its efforts to push for the adoption of BRICS Bridge, a financial mechanism that would help the group’s economies bypass Western channels. Interest from other BRICS members was so lukewarm that the scheme did not even make it into the final summit communiqué. Russia is unlikely to stop pressing, however: Developing non-Western financial mechanisms is an almost existential imperative for Moscow—and it highlights how finance has become a new arena for great-power competition.