Spotify and Universal Music Group announced a new multiyear deal on Sunday, establishing a direct license between the streamer and music label in the U.S. and several other countries.

The agreement will be focused on “growth, innovation and the advancement of artists’ and songwriters’ success,” a press release said.

The release also noted that artists, songwriters and listeners will benefit from “new and evolving” offers to come from the deal, including “new paid subscription tiers, bundling of music and non-music content and a richer audio and visual content catalog.”

The deal is part of UMG’s Streaming 2.0 plan, the music label’s recently published vision for the future of music streaming which emphasizes increased listener value through subscriptions and exclusive content.