Over the past few months, traffic to the site formerly known as Twitter has taken an absolute nosedive as competitors like Bluesky and Threads continue to bring in more and more users.

According to the traffic-estimating service Similarweb, visits to the Elon Musk-owned social network now known as X have plummeted drastically over the past three months.

As the data shows, global traffic to the site has fallen from roughly 706 million visits in September to just 586.6 million by November — a 10.5 percent drop in the past month alone. The numbers reflect repeated mass exoduses from X. Soon after a wave of exits that followed Donald Trump’s victory over Kamala Harris, November again saw users fleeing in droves after the site updated its terms of service to allow Musk’s AI venture xAI to train on its user data.